The Process

From zero to a full calendar
of qualified meetings

A transparent, step-by-step look at exactly how we build your full calendar of qualified appointments; at scale.

01
Onboarding & ICP
Deep-dive into your business and define who we target
02
ICP & Niche & Policy
Research lists, warm domains, set outreach policy
03
Campaigns Go Live
Multi-channel sequences launch across email + LinkedIn
04
First Appointment
Qualified meetings land on your calendar in ~14 days

The Process

Step 1 · Onboarding

Deep-Dive Onboarding & ICP Definition

We start by thoroughly immersing ourselves in your business and building your ideal customer profile from the ground up.

  • Two-hour onboarding call with your team
  • ICP workshop to define titles, industries, and buying triggers
  • Review of past wins/losses to identify pattern
  • Competitor analysis and positioning

ICP Definition Output

Target TitlesVP Sales, Head of Growth, Founder
Company Size50–500 employees
IndustriesSaaS, Consulting, Agency
GeographyUS, UK, Canada, Australia
Step 2 · Research

Verified Lead List Building

After you sign off on the ICP, we build your lead list from multiple verified data sources; then enrich, validate and score every contact.

  • Apollo, LinkedIn Sales Navigator, and manual research combined
  • 100% email verified before any outreach
  • Custom scoring based on your ideal buyer signals
  • Delivery of 300–500 leads per month

Lead Quality Snapshot

480
Leads Built
100%
Email Verified
87%
Avg Match Score
Step 3 · Infrastructure

Deliverability Setup & Domain Warming

Before a single email is sent, we make sure your outreach infrastructure is bulletproof; separate sending domains, properly warmed inboxes, and SPF/DKIM/DMARC set up correctly.

  • Dedicate 2–3 outreach domains per client
  • 4-week warm-up protocol before cold outreach
  • DNS authentication across all sending infrastructure
  • Inbox placement monitoring and alerts

Inbox Health Dashboard

90%
Spam Rate0.1%
Bounce Rate1.2%
Domain Age42 days
DMARCPass
Step 4 · Outreach

Personalized Multi-Channel Engagement

We craft and send personalized 5–7 touch sequences combining email and LinkedIn to maximise response rates while protecting your brand's reputation.

  • Each message individually personalised; not merge tags
  • 5-touch email sequence + LinkedIn connection + DM
  • A/B testing on subject lines, openers, and CTAs
  • Response handling within same business day

Campaign Performance; Week 2

840
Emails Sent
67%
Open Rate
54
Replies
11
Meetings Booked
Step 5 · Booking

Response Handling & Calendar Booking

When prospects respond, we take over the conversation immediately; handling objections, answering questions, and driving every qualified lead to a booked meeting on your calendar.

  • Same-day response to all replies
  • Tested objection-handling scripts
  • Calendly/HubSpot/Pipedrive integration
  • Pre-call briefing notes sent to your team
  • Automated reminder sequences for no-show prevention

Top 5 Replies; This Week

TechScale IncBooked
GrowthBaseInterested
ProSaaS LtdBooked
Elevate CoBooked
DataFirstNurture
Step 6 · Reporting

Reporting, Analysis & Continuous Improvement

Every week you get a full performance report; and every month we analyse results and optimise accordingly. This is where most agencies stop and where we start.

  • Weekly performance reports with key metrics
  • Monthly strategy calls with your account manager
  • Continuous A/B testing and copy iteration
  • ICP refinement based on response data

Monthly Performance Track

Appointments Set+34%
Reply Rate+28%
Lead Quality Score89/100

By the numbers

The system speaks for itself

97%
Appointment success rate
14
Days to first appointment
340+
Appointments set monthly
4.2x
Average pipeline ROI

Got questions?

How quickly will I get results?
Most clients receive their first qualified appointment within 14 days of campaign launch. Some see results in as little as 7 days depending on the niche and outreach volume.
What makes you different from other agencies?
We focus exclusively on appointment setting; not just lead generation. Every contact we reach out to is pre-qualified against your ICP, and we handle the entire process until they're booked on your calendar.
Do you work with all industries?
We specialise in B2B; SaaS, consulting, agencies, professional services, and high-ticket products. If your average deal size is $5k+ and you sell to businesses, we can almost certainly help.
What is your pricing structure?
We offer monthly retainer plans starting at $850/month. There are no setup fees and no long-term contracts. Check our pricing page for full details.
Can I see examples of your work?
Yes; visit our Results page to see full case studies including metrics, timelines, and client quotes from real campaigns.

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97%
Appointment success rate
14
Days to first appointment
340+
Appointments set monthly
4.2x
Average pipeline ROI